Silly Bandz

Silly Bandz became a popular accessory for children and teenagers in the late 2000s. They can easily be worn as bracelets or function as regular rubber bands. However, what sets Silly Bandz apart from the typical rubber bracelet is that they are known for creating the shapes of things such as animals, pop culture characters, and various other objects. This concept allowed the product to become popular as they became ‘must have’ objects of collecting and trading among younger generations.

To increase Silly Bandz’s exposure, the company began a Facebook campaign for a million fans. This goal was achieved within two months. Starting out with over 400,000 ‘likes’ on Facebook already, Silly Bandz used the social networking site to target users who had already ‘liked’ interests such as Hello Kitty, Justin Bieber, and Sponge Bob. The company was able to generate more fans when it began to interact with its customers using Facebook. They would do this by asking fans random questions and getting to know their customers’ interests, feedback, and the latest pop culture trends. Friends of fans would see the activity, and in turn, may have even become a fan of the page as well. The response of Facebook users allowed Silly Bandz to produce more shapes that would interest children and teens. By using Facebook, Silly Bandz was able to receive the type of exposure that made their company so successful.